Ikea cuts price for some bestselling range of products calling it a long-term, inclusive strategy

Hyderabad: Swedish home furnishings retailer Ikea on Thursday said it cut the price for some of its bestselling products, terming it one of the long-term strategic steps to enable more people to buy its products. This comes weeks after the retailer decided to temporarily shut its Hyderabad store to take additional safety measures, soon after reopening it following more than two months of closure during the national lockdown. “The changing customer mindset with the pandemic has made affordability more relevant,” Ikea India country commercial manager Kavitha Rao said in a statement, adding that the prices were being lowered “without compromising on quality”. Ikea said it will continue to work towards more such price initiatives for Indian customers. “Local sourcing remains a main driver of affordability and over a third of the products under new lower price are ‘Made in India’,” Ikea said.

from Economic Times https://ift.tt/3ltiVC6
via IFTTT