Jewellers use digital platform, offer discount to sell gold this Akshaya Tritiya

Kolkata: Jewellers are using digital platform to sell gold this Akshaya Tritiya and are offering a discount of as high as Rs 1000 per 10 gm to woo customers, who are not stepping out of home in the midst of this lockdown.Aditya Pethe, director, WHP Jewellers said "Due to lockdown we have missed out on Gudi Padwa and the wedding sales. However as Akshay Tritiya approached, we were surprised by the number of enquires we received for pre bookings. As we started getting a lot of enquires from our regular customers, we have started taking Akshay Tritiya bookings online from 21st April onwards on our e-commerce platforms. The same will be delivered to the customers post lockdown ends. We can't do a sales speculation due to the exceptional circumstances we are in but we look forward to an online Akshay Tritiya this year."Vaibhav Saraf, director, Aisshpra Gems& Jewels said “These are tough times for everyone. We have to stay safe and follow our traditions also. We were getting many queries on our toll-free numbers and social handles where the enquiry was majorly for fixing gold rates.Keeping this in mind we are bringing out a pre-booking offer for gold jewellery where the customer can fix gold rates for future delivery and get a discount of Rs 1000/10g on gold rates also.Based on the current scenario and calls received we are sure that the scheme will generate good business for us. “Tanya Rastogi, director, Lala Jugal Kishore Jewellers said "We are doing a campaign where we are saying that you can book through your phone, through calling and online. We are creating that kind of a link where people can being in comfort of their homes still book the gold at least and they can always buy when they can come to the store. Because nobody would want to brave the kind of rush there is during Akshaya Tritiya, that we usually see during Akshaya Tritiya."

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